OUR VISION
To be a preferred choice of technology company in Ethiopia.
OUR MISSION
To provide affordable, genuine and latest technologies with superior customer service.
OUR CORE VALUES
As a company, we are guided by a set of core values. As members of this company, we value:
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OwnershipTaking care of the company and customer as they were one’s own.
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ExcellenceStriving to exceed the expectations of its stakeholders.
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IntegrityActing with honesty and honor without compromising the truth.
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CommunityContributing to society and demonstrating social responsibility.
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PartnershipValuing strategic business partnership with customers and partners, and investing on them.
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ProfessionalismDedication to discipline, trustworthiness and continual learning.
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Team workRewarding initiative and innovation, and laying greater emphasis on team performance.
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